Buzz around Google phone launch

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Google teaser Goo

Google Pixel expected to be launched on 4 October
Google Pixel expected to be launched on 4 October

It’s just two days away to Google annual autumn event, at which it normally unveils a raft of products including new phones and other gadgets for the home.

Of all the products Google wants to unveil at the San Francisco event on 4 October, none is creating as much buzz as it’s new phones.

The tech giant is  expected to launch two new phones, a new Chromecast and a router, as well as announcing the release date for its AI-powered speaker Google Home.

Google is keeping under wraps the specific phones it wants to unveil.

Google has been teasing the event as one for the history books. A tweet on Monday from Hiroshi Lockheimer, the company’s senior vice president of Android, Chrome OS and Google Play, turned up the volume on the buzz.

“We announced the 1st version of Android 8 years ago today,” Lockheimer wrote in the tweet that has been retweeted over to 2200 times. “I have a feeling 8 years from now we’ll be talking about Oct 4, 2016.”

In the days since Google sent out the invitations to the media, the company has set up a website,https://madeby.google.com/, and put up large billboards in New York and other cities in the US featuring the silhouette of a phone centered around the hashtag, #madebyGoogle.

Google has gone so far as to erect statues with the rectangle outline in Brooklyn and Sydney.

What does this all point to?

A Pixel phone, says London Telegraph, quoting rumours and leaks.

The Pixel phone in two sizes  will replace Google’s Nexus handsets. And it is expected to be the first Google-branded phone.

The first phones to run Android 7.1 Nougat, rumours suggest that the Pixel phones will both have 4GB of RAM and 12-megapixel rear-facing cameras. Leaked images indicate that the phones will look similar to the iPhone and have a high-end aluminium body.

As the phones are Google’s own, they will have some exclusive Android extras, including round icons for apps. Code-named Sailfish and Marlin, the phones are expected to come in black, white, silver and “electric blue.”

The Pixel and Pixel XL will probably have 5-inch and 5.5-inch displays respectively and be built by HTC.

A Google spokesperson declined to comment.

“They clearly are positioning themselves very differently than they have in the past and I think that is why the rumour is they are going to use the Pixel brand as opposed to the Nexus,” says Avi Greengart, research director at Current Analysis, a research firm based in Washington DC.

“It (Nexus) was really not aimed at mainstream consumers. Based on their advertising campaign alone, it’s fairly clear that whatever they are announcing on the fourth will be aimed at mainstream consumers, if for no other reason than Google is spending a lot of money telling them about it.”

Eli Blumenthal/ Sydney Morning Herald and UK Telegraph

 

 

 

 

 

 

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