Chika Ezeani, 31, is the regional leader of the South-South and East region at Procter & Gamble. He speaks about the intricacies of his job
What stirred your interest in accounting and finance?
I will credit that to a book titled, Rich Dad, Poor Dad, co-written by Robert Kiyosaki, Warren Buffet and Berkshire Hathaway. I also came across the Forbes list of the world’s richest persons in 2003/4 and I was marvelled at how one person could control several fortune 500 companies.
As an account manager, what factors do you think are responsible for your accomplishments?
I would say discipline and integrity as well as having superior knowledge of the industry and knowing my customers’ businesses. Integrity is the basic requirement in business while trust is the capital. If you want sustained success, you must be disciplined.
What is your work history?
I currently work with Procter & Gamble as a regional leader for the South-South and East region. I started my career as an administrative officer at the Enugu State Ministry of Commerce and Industry during my national youth service. Then, I went off to get an MBA at the Lagos Business School. Because I wanted to have a taste of investment banking, I also got an internship position at Afrinvest for few months. When I completed the MBA, I joined P&G as an account manager responsible for Enugu and Benue states.
You are also an entrepreneur, business developer and sales professional. Can you espouse more on what you do?
As a sales professional, my current role is to make sure that the company’s brands win with customers at all times. As a business developer, I recommend tailored business solutions that deliver the greatest value to my customers. To achieve the above requires that I have to be entrepreneurial in my approach to problem solving.
What is your educational background?
I have an MBA from the Lagos Business School. Before that, I studied and received a Bachelor of Science Honours degree in Economics from Madonna University.
What is your job description?
My job deliverables are to design, execute and continuously improve the ‘go –to’ market strategy that ensures the company’s brands win with customers every time.
What challenges do you face on your job and how do you surmount them?
The major challenge has to do with the dynamic environment because the Consumers Package Goods sector is constantly changing. A consumer may have acquired a new taste this minute, while new entrants are getting into the market the next minute. Sometimes, you might just be getting adjusted to a new reality, only for an existing player to pull a rabbit out of the hat with a new product or distribution strategy. The only way to deal with this is to be proactive by anticipating trends and actions of industry stakeholders. I achieve this by reading widely and keeping my ears and eyes open.
You worked with a team of students to organise the 2013 African Business Conference at the Lagos Business School. How did that pan out?
It was a great experience. Prior to 2013, several editions of the conference had held in the US and Europe but never in Africa. However, before the African Business Conference, I had co-hosted a successful SME business leaders’ mentorship day, which provided us with a template to perfect the conference.
What aspect of your career do you enjoy most?
I enjoy the creative thinking process of tailoring a solution that would deliver values for a customer, especially when this solution is inexpensive but overlooked.
Who are your role models and how have they influenced your career?
There are several, but principal among them are my parents. From them, I learnt to act with integrity and discipline. As I mentioned earlier, Warren Buffet inspired me to get into the business world. His uncommon sense and judgement are legendary.
How would you advise youths who want to follow your footprints?
Be disciplined and act with integrity in any situation you find yourself. Read widely and follow through with your plans to the end. In all things, trust in God.
FG declares 2days public holiday for Eid Kabir
Federal Government has declared Tuesday 21st and Wednesday 22nd August as Public Holidays to mark the 2018 Eid-El-Kabir celebration. The...
TRIBUTE……Aretha Franklin that I know
By Andrea C. Fidelis Aretha Franklin’s publicist confirms today the Queen of Soul, sadly died at 76 years of age....
SAD..:..World music star, Aretha Franklin dies at 76
The world has lost one the titans of popular music, an artist so revered that her title, the Queen of...
FG approves payment of outstanding bonuses, allowances to Falconets
The Federal Government has approved the payment of all outstanding camp allowances and match bonuses accruing to the Falconets, Minister...
Osun poll: Group trains 31 pre-election observers
The Youth Initiative for Advocacy, Growth and Advancement-Africa (YIAGA-Africa), on Thursday in Osogbo said it had trained 31 long-term pre-election...
Read what Baraje said about Saraki’s presidential ambition
A former chieftain of the All Progressives Congress, (APC), Alhaji Kawu Baraje, declared that the Senate President, Dr. Bukola Saraki,...
BREAKING…..Afunanya becomes new DSS spokesman
The Department of State Services (DSS) has appointment Mr P.N. Afunanya as its new Spokesman/Public Relations Officer. A statement by...
Kwara Govt to commence 2019 budget preparation in September — Commissioner
The Kwara State Government said on Thursday that it would begin the groundwork for the 2019 fiscal budget in September....
Four suspected drug barons nabbed in Gombe
The Commissioner of Police in Gombe State, Mr Shina Olukolu, on Thursday said the police have arrested four suspected drug...
BREAKING…..Why I am in Kwara—- REC
The Resident Electoral Commissioner of the Independent National Electoral Commision, (INEC), in Kwara State, Mallam Garba Attahiru Madami, has promised...